Celebrating the 30th Anniversary of the Iconic Film

As If! A Beverly Hills Favorite

To celebrate the 30th anniversary of Clueless, L’Ermitage Beverly Hills opened the doors to Cher’s world with a nostalgic tribute to this iconic cultural moment in history.
The Clueless Suite at L’Ermitage Beverly Hills became one of our most buzzed-about special experiences, transforming a cinematic classic into an unforgettable stay. With its stylish details, themed amenities, and Beverly Hills flair, this L’Ermitage offer was a true hit with guests and media alike. Though the activation has wrapped, it lives on as inspiration for future experiences designed to surprise, delight, and captivate.

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  • Pastel bedroom lounge area with sofa and artwork

The Clueless Suite

In partnership with Paramount Pictures and Bloomingdale’s, this limited-time collaboration combined luxury hospitality with a Hollywood classic. The immersive suite featured a curated wardrobe even Cher would envy, Jeep Wrangler to tote guests to and from their VIP shopping day at Bloomingdale’s, and a custom facial at Joanna Czech. Guests had the chance to channel their inner Cher and were pampered with this curated Clueless experience.

Explore The Clueless Suite
  • Dessert display with handbags, cupcakes, and yellow plaid backdrop

The Cher'mitage Experience

To mark the 30th anniversary of Clueless, L’Ermitage Beverly Hills offered next-level glam worthy of Cher herself. The exclusive Cher’mitage experience elevated any suite with a $100 Bloomingdale’s gift card and themed amenities.

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FAQs

What was the Clueless Suite at L'Ermitage Beverly Hills?

The Clueless Suite was a limited-time experience inspired by the iconic 1995 film Clueless. The suite was transformed to celebrate the 30th anniversary of the movie with themed décor, nostalgic details, and Beverly Hills style.

Why was L'Ermitage Beverly Hills a part of the Clueless 30th anniversary campaign?

The Clueless campaign was created in collaboration with the Beverly Hills Conference & Visitors Bureau and Paramount. Since Clueless is set in Beverly Hills, L’Ermitage embraced the opportunity to celebrate the film’s legacy in a big way, honoring its cultural impact and connection to the city.

How long was the Clueless Suite available?

The suite was available to book July through August 2025, officially concluding on September 3rd, 2025.

What was included in the Clueless Suite experience?

Guests were treated to Cher-inspired fashion and beauty moments, including a curated wardrobe display from Bloomingdale’s with input from costume designer Mona May, a rented white Jeep Wrangler, and a VIP Bloomingdale’s personal shopping experience with a Dior Beauty makeup consultation. The suite featured Cher’s iconic computerized closet powered by Fitted, themed décor, a Clueless-inspired amenity, complimentary in-suite streaming of the film, and a custom garment by Marco Marco displayed in-suite. Special perks included a sunset toast at Poza, a Polaroid camera for keepsake moments, and a custom facial at Joanna Czech Studio.

Where is L'Ermitage Beverly Hills located?

L’Ermitage Beverly Hills is located at 9291 Burton Way, Beverly Hills, California — just minutes from Rodeo Drive and the heart of Beverly Hills shopping and culture.